Those in the cleaning industry whose primary focus is on the residential sector may find it difficult to continue working as usual amid the COVID-19 issue. Customers are afraid to have employees visit their homes, some businesses have temporarily stopped providing services to protect their employees, and others may be forced to shut as a result of local regulations. Nonetheless, there is a chance for growth in every difficulty. Imagine if this were a period when your brand could genuinely expand.
Make use of this opportunity to cultivate a customer-facing online community and provide your clientele with tools to make the most of their at-home activities. Besides email marketing, do you have any other online interactions with your customers? Do you have a rising number of followers and an impressive social media presence? Does your firm produce branded content? If you haven’t already begun, now is the time to do so.
The online conversation becomes the norm. Fortunately, this is taking place at a time when several opportunities exist to establish virtual connections with consumers. Though it’s true that email marketing may help you reach your customers, it’s not the only option. Facebook claims that overall app use (including Facebook, Instagram, and WhatsApp) is 70% higher than it was before the crisis began. There has never been a better time to use the reach of social media to build a devoted fan base around your company.
Many established companies have found that their social media efforts paid off. In a prior blog post, I detail how to design an organic social media plan, as well as how home services may construct a social media advertising strategy. Engaging content is essential for any social media strategy, though. To rephrase: you need to provide value to your audience so that they will want to follow and interact with your brand. Here are some fresh approaches you might use while promoting your cleaning company.
To educate, amuse, and inform
The best way to grow an audience is to regularly publish high-quality material. Content should serve one of three purposes: to inform, educate, or amuse. Doing all three is ideal.
Get in the habit of doing something simple. Share with your readers some cleaning tricks that will make even the most laborious tasks a breeze. There are many functions that this kind of material may perform. Everyone enjoys a good before-and-after film (have you ever seen those power washing videos? ), and for good reason: they show how capable you are at doing challenging jobs, they may learn something new, and they have a nice time watching it. You can’t just have one (they’re really addictive)! When it comes to reviving worn-out hardwood flooring, what works best? How can you get rid of years of dirt and pet hair to reveal a carpet that looks as good as new? Specify which surfaces to avoid damaging and provide advice for those. Make a list of what not to do on Pergo flooring. Exhibit how to restore an ancient tub by cleaning out built-up filth. These are just a few examples of the many types of housekeeping advice you might provide to your community on a regular basis. If you focus on your strengths, your writing will always ring true.
Get rid of the clutter at home and in your head.
In the cleaning industry, this time of year is universally recognized for one thing: spring cleaning. At now, the whole globe is on edge as everyone watches the spread of the COVID-19 epidemic with increasing concern. De-stressing via cleaning is a verified fact. Clutter has been associated with stress and anxiety, whereas a tidy environment has been related to joy and peace. Mood may be improved by cleaning and decluttering, but many studies have also shown that making your space more pleasant has a good effect. Books on the art of cleaning abound, including the wildly popular The Life-Changing Magic of Tidying Up by Marie Kondo, traditional Feng Sui methods, and many more.
Because of your proficiency in this area, your organization is in a better position to provide its customers with helpful material. These spring cleaning initiatives are probably being started by many people who are remaining in their homes for safety. People are more likely to make adjustments during this unexpected downtime, such as cleaning out the basement, confronting the daunting task of reorganizing a playroom, clearing out the kitchen, and cleaning out the closets.
Jump on this trend and create a series where each article focuses on a different part of spring cleaning. Make use of entertaining do-it-yourself organizing approaches, clutter-busting strategies, or even daily activities they may do to maintain order. You may accomplish this in a variety of ways, such as by posting a tip every day, writing a blog entry every week, or making short videos to share on social media. It’s up to you and your available resources to choose how often you’ll publish, but do your best to be prompt and reliable (while people are at home in self-quarantine during the spring).
Act as a Product Resource
People who adore trying out new things are called “product addicts,” and they make up a sizable portion of the online population. The popularity of all-natural cures and products has also been on the rise. A whole subculture of social media influencers promotes eco-friendly and high-end cleaning supplies. Seventh Generation and The Grove Collaborative are two companies that have found great success in using social media influencers to reach their customers. You could have some all-natural product scavengers living not too far away from you. Help them out; you probably use a variety of all-natural goods around your own house that you might recommend.
Make interesting social media content by doing a product test on a grimy kitchen counter or bathroom vanity and revealing the victor. You may also conduct a Facebook poll in a group or on a page to find out which items your target market prefers. Perhaps your company will soon be the industry leader.
You may also demonstrate your product knowledge and industry experience by directly addressing COVID-19 in your material. This last week there has been a lot of commotion over the best way to clean. Which chemicals work the best, and why? Is there a particular method that one may use? Can those who like green cleaning supplies keep using them? If COVID-19 is a virus and not a bacterium, then why do we need antibacterial soap? Many of the statements made about this issue may be either supported or refuted by the abundance of evidence already available. Share the results of your virus analysis with the locals so they may disinfect their properties with confidence while you’re away.
These are just a few examples of how you might engage with your audience, but there is almost no limit to the variety of information you can produce about your company and its services. Get motivated by watching the channels and artists I listed above or reading the books I recommended. By offering a reliable resource for all of their cleaning requirements, you can be there for your consumers even when you can’t be there in person via the use of interesting content. You may also provide them with some much-needed amusement and cheer during this time.